02 Oct How small businesses should use social media?

Social Media is the social reality of today. Any business, which is not present socially, is considered obsolete. There is a question, which many of my clients ask. What to do about Social Media? Just posting some updates on Facebook and Twitter and creating business pages, is that all to Social media for businesses?

Most of my clients are small businesses who fail to figure the use of social media in their business. You cannot make direct sales over these platforms; you cannot build a lasting effect on the social network nor do much about the business point of view. Yes if you are doing paid promotions on these networks, using solutions like PPC and Inmail, then the picture is something else.

What about the organic promotion or Social Media Optimization as people call it? You do get some organic likes from friends and family. What is next?

While trying to find an answer for this my eyes met something called a Meme on Facebook. It was silly, yet some thousands of people had liked it and commented on it. Can serious businesses use humor to gain organic reach? Politically newsworthy items also gain a superior amount of attraction. Business news is not attractive to anyone except the owner of the business. Here I am not talking about large public enterprises, which have shareholders, paying attention to their every move.

The answer to it is that every business has a unique target audience and if we produce content keeping that audience in mind, the content will attract attention. Businesses can use humor up to a certain extent to engage their audience. If businesses aim at becoming market leaders their content has to be newsworthy and will be shared organically. If businesses try to become resources for people who engage with similar businesses, people will love to share you.

Therefore, the point is that Social Media Optimization does not start with hiring an expert. It starts with making a decision on who your target audience is and how you plan to become a market leader? How you plan to be a resource for your industry and how you wish to move ahead?

If you have made that decision and wish to hire a Social Media Optimization expert, we are here to help you out. Contact us and we can discuss how to move ahead.